The Brief

ARMO, a market leader in the manufacture and supply of lifting and dock levelling equipment to distribution facilities and factories. The brief - produce a series of product animations to illustrate the key benefits of Armo's products to potential customers in an accessible and engaging way.

3D Modelling
Motion Graphics

The Results

Do you know what a deck leveller is? We didn't. So we got to know them inside and out. Every last nut and bolt. That's the sort of care and attention to detail we invest in a task.

But that wasn't all we did. Far from it. We pored over footage of the equipment in action, observed how it performed at different motor speeds and with varying weight distributions, and made careful calculations.

Then we put our new knowledge to good use, working with the team at Armo and using CAD files to develop a storyboard that accurately highlighted the key product features.